Go behind the scenes of our AW11 campaign with these exclusive snaps from the set. Check out our video for exclusive outtakes from the studio.





ON LOCATION
The Woman: Carolyn, Entrepreneur, New York, Violet Thunder Dress
How would you describe style? Glamorous, fun and elegant. I like preppy sports wear for day, and fitted, elegant and glamorous dresses with killer shoes for night.
Who are your fashion icons? Farrah Fawcett circa 1970’s, Kate Winslet’s award show style, Heidi Klum, Charlize Theron, and Katie Holmes for daytime.
What do you love most about being The Woman? I love that we have the opportunity to do what we want in life because we are powerful.
Brought to you by Carrie Mitchell @Stylegroove
ON LOCATION
The Woman: Sharan Shah, Teacher, New York, Rushes & Reeds Ruffle Dress
How would you describe style? Classic & eclectic. I have had some pieces for years, and then I throw in newer trends.
Who are your fashion icons? Sarah Jessica Parker & Michelle Obama.
What do you love most about being The Woman? Compassion combined with strength.
Brought to you by Carrie Mitchell @Stylegroove
ON LOCATION
The Woman: Ane, Therapist, New York, Elizabeth Rose Dress
How would you describe style? My style has varied texture, saturated color, feminine details…The word I use to describe the style element that I love is ‘curlicue’!
Who are your fashion icons? I don’t really have a particular fashion icon though I certainly love looking at the big names in fashion.
What do you love most about being The Woman? I love feeling it all!
Brought to you by Carrie Mitchell @Stylegroove
ON LOCATION
The Woman: Amber, Actress, New York, Samantha Dress
How would you describe style? A balance between being dressed up and comfortable, ready for whatever the day has in store for me. And colour defines my mood in my wardrobe.
Who are your fashion icons? Cher, Madonna, Janis Joplin and Audrey Hepburn. Vintage clothing (Pucci, Chanel) is a big influence too.
What do you love most about being The Woman? Everything! What would the world be like without us?
Brought to you by Carrie Mitchell @Stylegroove
ON LOCATION
The Woman: Allegra, Actress/Producer, New York, Luck Be A Lady Dress and Gem Fur Shrug
How would you describe your style? It’s a combination. Some days it’s bohemian, other days it’s urban & chic.
Who are your fashion icons? Kelly Ripa, Sarah Jessica Parker and Anne Hathaway.
What do you love most about being The Woman? Our strength, soul, independence and confidence to handle anything.
Brought to you by Carrie Mitchell @Stylegroove
Électrique are pleased to introduce a weekly series brought to you from Stylegroove; On Location. Blogger Carrie Mitchell will be staking out our New York stores snapping all you lovely ladies trying on French Connection. Better get practising your best model pose now!
ON LOCATION
The Woman: Dana, Writer, New York, Dani Dress
How would you describe style? Urban Warrior. Walking around NY, I want to be comfortable yet stylish and edgy.
Who are your fashion icons? Emmanuelle Alt (Fashion Director at Paris Vogue).
What do you love most about being The Woman? The spirit of confidence and adventure and the ability to lose myself in the notion that, even if just for a moment, I can do anything!
Brought to you by Carrie Mitchell @Stylegroove